Nara*
Nara*
Nara* is a women’s athleisure brand built around movement, comfort, and everyday confidence. Made using coconut-based fabric, the product was designed to feel present in the body — supportive without intrusion, technical without display.
The real challenge was not sustainability, it was relevance.
We positioned Nara* beyond the familiar visual codes of eco-athleisure and into a more restrained, contemporary space. One that values ease over intensity, and motivation without pressure. The brand language, verbal and visual, was shaped to feel calm, human, and assured, allowing performance to exist quietly in the background.
The identity system is responsive, designed to move without losing clarity and the tone of voice is measured, encouraging without instruction. Nara* does not ask you to perform, it simply meets you where you are.
Nara* is a women’s athleisure brand built around movement, comfort, and everyday confidence. Made using coconut-based fabric, the product was designed to feel present in the body — supportive without intrusion, technical without display.
The real challenge was not sustainability, it was relevance.
We positioned Nara* beyond the familiar visual codes of eco-athleisure and into a more restrained, contemporary space. One that values ease over intensity, and motivation without pressure. The brand language, verbal and visual, was shaped to feel calm, human, and assured, allowing performance to exist quietly in the background.
The identity system is responsive, designed to move without losing clarity and the tone of voice is measured, encouraging without instruction. Nara* does not ask you to perform, it simply meets you where you are.
Client
Client
Client
NARA
NARA
NARA*
DELIVERABLES
DELIVERABLES
DELIVERABLES
BRAND STRATEGY
BRAND POSITIONING
TONE OF VOICE
TYPOGRAPHY
LOGO
COLOUR PALETTE
PACKAGING DIRECTION
BRAND COLLATERALS
BRAND STRATEGY
BRAND POSITIONING
TONE OF VOICE
TYPOGRAPHY
LOGO
COLOUR PALETTE
PACKAGING DIRECTION
BRAND COLLATERALS
BRAND STRATEGY
BRAND POSITIONING
TONE OF VOICE
TYPOGRAPHY
LOGO
COLOUR PALETTE
PACKAGING DIRECTION
BRAND COLLATERALS
Year
Year
Year
2023
2023
2023
INDUSTRY
INDUSTRY
INDUSTRY
FASHION
FASHION
FASHION
We approached Nara as a complete brand system, not just activewear. We built a voice that feels like a workout bestfriend - confident, cheeky, and encouraging.
We approached Nara as a complete brand system, not just activewear. We built a voice that feels like a workout bestfriend - confident, cheeky, and encouraging.
Nara* logo was designed as a flexible system rather than a single fixed mark, allowing it to adapt across apparel, packaging, and digital spaces. The primary logo establishes confidence and clarity, while the monogram offers a more compact expression for everyday use. The asterisk is a subtle but intentional addition, a quiet cue that there’s more beneath the surface. It represents Nara's sustainability story, from coconut-based fabric to conscious processes, without turning it into a headline.
The logo for Nara was designed as a flexible system rather than a single fixed mark, allowing it to adapt across apparel, packaging, and digital spaces. The primary logo establishes confidence and clarity, while the monogram offers a more compact expression for everyday use. The asterisk is a subtle but intentional addition, a quiet cue that there’s more beneath the surface. It represents Nara's sustainability story, from coconut-based fabric to conscious processes, without turning it into a headline.
The logo for Nara was designed as a flexible system rather than a single fixed mark, allowing it to adapt across apparel, packaging, and digital spaces. The asterisk is a subtle but intentional addition, a quiet cue that there’s more beneath the surface. It represents Nara's sustainability story, from coconut-based fabric to conscious processes, without turning it into a headline.
*Imagery used is strictly for illustrative purposes only and has been sourced from publicly
available references.
*Imagery used is strictly for illustrative purposes only and has been sourced from publicly available references.
*Imagery used is strictly for illustrative purposes only and has been sourced from publicly available references.