Adisa
Adisa
The starting point for Adisa was not trend or ornament, but relevance.
Indian jewellery carries immense cultural weight yet much of what exists today is locked behind price, permanence, or outdated expression. We set out to reframe this space by asking how Indian jewellery could feel premium, contemporary, and attainable at the same time. Affordability was treated as a design parameter, shaping every decision rather than limiting it.
As the product language became clearer, the brand expression followed. We developed an identity that feels elevated yet grounded avoiding excess, nostalgia, or overt opulence. The result is a system that allows heritage to exist quietly, while speaking confidently to a younger, style-aware audience.
Adisa was created to make Indian jewellery feel current again.
Premium in its sensibility, accessible in its reality, and designed to belong in modern lives.
Client
ADISA
DELIVERABLES
BRAND STRATEGY
BRAND POSITIONING
Brand identity
TONE OF VOICE
BRAND LOGO
PACKAGING
BRAND COLLATERALS
Year
2024
INDUSTRY
JEWELLERY
Adisa
The starting point for Adisa was not trend or ornament, but relevance.
Indian jewellery carries immense cultural weight yet much of what exists today is locked behind price, permanence, or outdated expression. We set out to reframe this space by asking how Indian jewellery could feel premium, contemporary, and attainable at the same time. Affordability was treated as a design parameter, shaping every decision rather than limiting it.
As the product language became clearer, the brand expression followed. We developed an identity that feels elevated yet grounded avoiding excess, nostalgia, or overt opulence. The result is a system that allows heritage to exist quietly, while speaking confidently to a younger, style-aware audience.
Adisa was created to make Indian jewellery feel current again. Premium in its sensibility, accessible in its reality, and designed to belong in modern lives.
Client
ADISA
DELIVERABLES
BRAND STRATEGY
BRAND POSITIONING
TONE OF VOICE
BRAND LOGO
PACKAGING
BRAND COLLATERALS
Year
2024
INDUSTRY
JEWELLERY
athena polki choker 7255 / raina ruby necklace set 4405 / amyra emrald necklace 290s / riwayat 5608 / roohi Stone
Earrings 740 / afreen polki set 4405 / raya emrald diamond bracelet Ring 8002
athena polki choker 7255 / raina ruby necklace set 4405 / amyra emrald necklace 290s / riwayat 5608 / roohi Stone
Earrings 740 / afreen polki set 4405 / raya emrald diamond bracelet Ring 8002
athena polki choker 7255 / raina ruby necklace set 4405 / amyra emrald necklace 290s / riwayat 5608 / roohi Stone
Earrings 740 / afreen polki set 4405 / raya emrald diamond bracelet Ring 8002
The packaging for Adisa was designed as an extension of the jewellery itself — ceremonial in spirit, but modern in expression.
Instead of overt ornamentation, we worked with suggestion: controlled colour, refined detailing, and a sense of quiet richness. Materials and finishes were chosen to balance tactility with restraint, creating an unboxing experience that feels considered, elegant, and contemporary. Every element was designed to elevate the brand experience, while remaining relevant to everyday use and modern sensibilities.
The packaging for Adisa was designed as an extension of the jewellery itself — ceremonial in spirit, but modern in expression.
Instead of overt ornamentation, we worked with suggestion: controlled colour, refined detailing, and a sense of quiet richness. Materials and finishes were chosen to balance tactility with restraint, creating an unboxing experience that feels considered, elegant, and contemporary. Every element was designed to elevate the brand experience, while remaining relevant to everyday use and modern sensibilities.
*Imagery used is strictly for illustrative purposes only and has been sourced from publicly available references.
*Imagery used is strictly for illustrative purposes only and has been sourced from publicly available references.
*Imagery used is strictly for illustrative purposes only and has been sourced from publicly
available references.