Club Whatever
CLUBWHATEVER™, a culture-first studio for sound, visuals, and expression, was built as a space without fixed definition, a brand that allows for fluidity across music, culture, and creative expression.
Rather than narrowing it down to a single category, we leaned into its openness. The identity was designed to hold multiple energies at once, from DJ sets and nightlife to visual culture and experimental content. This required a system that could shift, adapt, and evolve without losing its core attitude.
CLUBWHATEVER™ doesn’t position itself. It creates space for anything, or whatever.
Client
Club Whatever
DELIVERABLES
BRAND STRATEGY
BRAND POSITIONING
BRAND IDENTITY
BRAND LOGO
BRAND COLLATERALS
BRAND GUIDELINES
Year
2024
INDUSTRY
Media &
entertainment
Club Whatever
CLUBWHATEVER™, a culture-first studio for sound, visuals, and expression, was built as a space without fixed definition, a brand that allows for fluidity across music, culture, and creative expression.
Rather than narrowing it down to a single category, we leaned into its openness. The identity was designed to hold multiple energies at once, from DJ sets and nightlife to visual culture and experimental content. This required a system that could shift, adapt, and evolve without losing its core attitude.
CLUBWHATEVER™ doesn’t position itself. It creates space for anything, or whatever.
Client
Club Whatever
DELIVERABLES
BRAND STRATEGY
BRAND POSITIONING
Brand identity
BRAND LOGO
BRAND COLLATERALS
BRAND GUIDELINES
Year
2024
INDUSTRY
Media &
entertainment
Club Whatever
CLUBWHATEVER™, a culture-first studio for sound, visuals, and expression, was built as a space without fixed definition, a brand that allows for fluidity across music, culture, and creative expression.
Rather than narrowing it down to a single category, we leaned into its openness. The identity was designed to hold multiple energies at once, from DJ sets and nightlife to visual culture and experimental content. This required a system that could shift, adapt, and evolve without losing its core attitude.
CLUBWHATEVER™ doesn’t position itself. It creates space for anything, or whatever.
Client
Club Whatever
DELIVERABLES
BRAND STRATEGY
BRAND POSITIONING
Brand identity
BRAND LOGO
BRAND COLLATERALS
BRAND GUIDELINES
Year
2024
INDUSTRY
Media &
entertainment
BRAND LOGO
At the centre of the brand is a sense of controlled irreverence. The wordmark carries movement through stretched forms, creating a feeling of rhythm and distortion, almost like sound visualised.
BRAND LOGO
At the centre of the brand is a sense of controlled irreverence. The wordmark carries movement through stretched forms, creating a feeling of rhythm and distortion, almost like sound visualised.
BRAND LOGO
At the centre of the brand is a sense of controlled irreverence. The wordmark carries movement through stretched forms, creating a feeling of rhythm and distortion, almost like sound visualised.
TONE OF VOICE
We approached Nara as a complete brand system, not just activewear. We built a voice that feels like a workout bestfriend - confident, cheeky, and encouraging.
TONE OF VOICE
The tone of voice is unfiltered and intentional. It avoids over-explaining, allowing space for interpretation while maintaining a strong point of view. Confident without being loud, it reflects a brand that doesn’t seek validation, it simply exists within culture.
BRAND IDENTITY
The identity for CLUBWHATEVER™ was built to feel fluid, expressive, and culturally aware, a system that doesn’t fix itself to one form, but adapts to different energies and contexts.
Objects, merchandise, and visuals extend the identity beyond the screen. Industrial materials, reflective surfaces, and unexpected applications turn the brand into something tactile, something that exists in the real world, not just online. The system is designed to stay open, not fixed, not limited, not defined.
TONE OF VOICE
The tone of voice is unfiltered and intentional. It avoids over-explaining, allowing space for interpretation while maintaining a strong point of view. Confident without being loud, it reflects a brand that doesn’t seek validation, it simply exists within culture.
BRAND IDENTITY
The identity for CLUBWHATEVER™ was built to feel fluid, expressive, and culturally aware, a system that doesn’t fix itself to one form, but adapts to different energies and contexts.
Objects, merchandise, and visuals extend the identity beyond the screen. Industrial materials, reflective surfaces, and unexpected applications turn the brand into something tactile, something that exists in the real world, not just online. The system is designed to stay open, not fixed, not limited, not defined.
TONE OF VOICE
The tone of voice is unfiltered and intentional. It avoids over-explaining, allowing space for interpretation while maintaining a strong point of view. Confident without being loud, it reflects a brand that doesn’t seek validation, it simply exists within culture.
BRAND IDENTITY
The identity for CLUBWHATEVER™ was built to feel fluid, expressive, and culturally aware, a system that doesn’t fix itself to one form, but adapts to different energies and contexts.
Objects, merchandise, and visuals extend the identity beyond the screen. Industrial materials, reflective surfaces, and unexpected applications turn the brand into something tactile, something that exists in the real world, not just online. The system is designed to stay open, not fixed, not limited, not defined.
*Imagery used is strictly for illustrative purposes only and has been sourced from publicly available references.
*Imagery used is strictly for illustrative purposes only and has been sourced from publicly
available references.
*Imagery used is strictly for illustrative purposes only and has been sourced from publicly available references.